Video-first gem catalog with live auctions

• Fast on slow connections
• Images sized for phone to desktop
• Custom tailored build
• In-house gem photography & videography
• Responsive visual design
• Turnstile on contact, inquiry & bids
• Cloudflare edge hosting & CDN
• Live tier auctions with D1 backend

The problem

Sales and fulfillment ran through camera rolls and chat. Buyers waited for photos and repriced quotes while dealers with tighter proof closed first.

What we built

We walked how this dealer sells across Sri Lanka, Europe, and Australia, then built the digital systems layer in-house: video-first stone pages, tier auctions, inventory sync, and enquiry flows on Astro and Cloudflare. CHING 7 shot turntable, still, 360°, and in-hand media so the customer experience matched how they trade. No checkout cart: the close stays on WhatsApp.

What it does

• Turntable, stills, 360°, and in-hand video on every stone page
• Fixed-price collection plus timed tier auctions (highest tier wins at countdown; D1-backed bids)
• WhatsApp inquiry to buy; separate WhatsApp group for auction previews
• Multi-currency price display, day/night theme, and collection filters
• Buyer education: learn guides, trade news, sourcing process, and how-to-buy (no checkout cart)
• Dealer inventory price board and auction sync/deploy workflow

Result

One link per stone with motion proof. Auctions run when the dealer wants competitive bidding. The team spends less time retyping prices and more time closing informed buyers.

Platform walkthrough

Screen recordings from the live site. Click play for controls and fullscreen.

Play

Play

Play

Play