What we do
We design and build custom solutions in house: tailored brands, websites, and business models scoped to how you actually sell. No generic packages. No forced templates.
Founder & lead designer · CHING 7
Brand designer and digital builder with 20+ years across enterprise, studio, and founder-led work. Mike leads CHING 7 from concept through delivery: identity, websites, and in-house tools shaped around how each business actually sells.
- Role
- Founder, CHING 7 · Creative Director, Design by Ching
- Experience
- 20+ years in brand, digital, and product delivery
- Background
- Australian IT and operations · European gemmology training · Sri Lankan roots
- Markets
- Sri Lanka · Australia · Europe and global clients
What I do
- Brand identity and visual systems that earn trust before the first conversation
- Websites and digital products built to convert enquiries, bookings, and sales
- Custom in-house models, pricing tools, catalogs, and workflows scoped per client
- Tailored delivery: no generic templates, no one-size-fits-all SaaS when the business needs its own logic
Enterprise and studio background
- Led service delivery teams at Telstra supporting Tier-1 clients including Commonwealth Bank of Australia
- Founded Design by Ching in Sydney; studio practice across Australia and international clients
- Combines design craft with hands-on technical delivery so strategy ships, not just slides
Recent build work (CHING 7)
- Gem Shop: live multi-currency catalog and sales platform for global gem trade
- Indunil Gems: luxury web experience for a third-generation Ratnapura maison
- GemHunter: field pricing tool for consistent buy ranges on mobile
- Gem Price Guide: pocket reference replacing spreadsheets and guesswork
- Sea Side Studio and hospitality sites focused on bookings and trust
Recent brand work
- Full identity systems for Ozstream, Alpha Vet Clinic, Walaan Skin, The Software Firm, FHIIT, Upkeep & Co, Petti Petti, and Zhai Associates
- Logo and brand programs across fitness, legal, veterinary, skincare, software, hospitality, and trade
Open to the right collaborations, contract engagements, and senior creative or product roles where brand clarity and custom systems matter.
Brand & Identity
Tailored identity systems that make you look established from day one. Win trust before the first call, visit, or purchase.
- Stronger first impressions that support higher fees and premium positioning
- Consistent visuals across web, print, signage, and social
- A brand people remember, recommend, and return to
- Custom logo and brand models built in house for your market, not stock templates
Websites & Digital Products
Custom websites and digital products shaped around your offer. Turn interest into enquiries, bookings, and sales around the clock.
- More qualified leads and fewer lost opportunities after hours
- Clear paths to book, buy, or get in touch
- A professional presence that builds confidence with new customers
- Tailored page flows and content structure for your industry and sales process
Business Systems
In-house tools and models built around your pricing, stock, and team workflow. Replace spreadsheets, voice notes, and guesswork.
- Faster decisions with shared pricing, stock, and customer information
- Less rework, fewer costly mistakes, and smoother handoffs
- Operations that scale without adding chaos
- Custom calculators, catalogs, and field tools scoped per client, not off-the-shelf SaaS
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